samsung x Lil Kleine
The first dynamic videoclip in the Netherlands.
THE Campaign
We helped Samsung take on the brand facilitator role and give fans the chance to be close to Dutch rap artist Lil’ Kleine. How? By inviting fans to co-star as the accomplice that helps Lil’ Kleine escape from gangsters in his video clip ‘Blijven’. Fans were first targeted with dynamic ads based on personal data such as gender, age, and location to generate traffic to the clip. Fans that had engaged with this initial post were then retargeted with a final video that encouraged them to share a photo and personal details via lilkleineenik.com. Finally, they could share their personalized video clip on social media.
THE Results
The track and video clip were distributed and promoted via the Top Notch label, through relevant streaming services, Lil’ Kleine's own (social) channels and pushed to relevant radio and music television channels. This resulted in a stunning 352.300 likes and 4.1 million impressions!
The concepting, art direction and (interaction) design we're done by Boomerang Agency, while Storyteq took care of the technical realization. The production was a co-production between Top Notch and us.
