S73 x GSTR
Conquer the streets
of the world’s coolest cities.
THE Campaign
G-Star RAW and SUPER73 teamed up for unforgettable city rides across the world introducing guides to unexpected city adventures. Together they’re conquering the streets of the world’s coolest cities such as New York, Berlin, Rotterdam, Tokyo, and Cape Town. The selected squads in each city will ride their G-Star RAW x SUPER73 to show you their most beloved hidden gems. Expect a group of creatives, and establish unique guides from every one of their adventures.
Custom-made rider bike and bag
For this collaboration, G-Star and SUPER73 have produced a custom-made, limited edition bike featuring design elements from each of the brands. The bike features the statement SUPER73 design with a sleek brand logo embossed on the body. In true G-Star style, each of the parts were sanded down to create a more raw material. Varied metals and G-Star branding were also added to the bike, helping to shape the diverse custom piece. Alongside this, an oval rider bag was made. Uniquely, the bag can be attached to different areas of the bike, for example; the handlebars or on the back. G-Star created the versatile piece, made completely from raw denim to store all of your ride essentials.
Mobile website step by step
