HEINEKEN - F1 FAN ZONE
The 360˚sharable photo experience for
F1 fans.
THE CAMPAIGN
During the F1, Heineken wanted to activate fans and get them to focus on ‘fresh perspectives’ and ‘team efforts’. So we created a ‘F1 Fanzone’ that did just that. The ‘F1 Fanzone’ is a ring with multiple cameras that take a photo at the exact same time to create a 360˚, sharable photo. The result? A photo with a fresh perspective and made with the help of your friends (aka team). Click on the photo please.
THE RESULTS
Go see for yourself! (select a day in the top left corner)
