G-STAR RAW - G-NO NFT

THE Campaign

G-Star RAW is expanding its brand into the growing virtual space with the announcement of its debut NFT collection. Centering its rhinoceros mascot, G-NO, the collection is set to include 10 unique collectible avatars.

As a core aspect of the G-Star RAW brand, each iteration of the beloved mascot will be clad in digital denim and feature G-Star’s trademark details. From light to dark washes, each mascot has its own unique identity, name and style. Additionally, each NFT mascot is set to highlight a specific moment in the brand’s history.

To bring the debut NFT venture to life, G-Star RAW teamed up with blockchain-based NFT platform, Rarible. The 10 NFTs will be made available through a live auction on Rarible with a starting price of 0.096 ETH. Tho who purchase a G-NO NFT will also receive an exclusive G-Star RAW item and physical G-NO.