ZALANDO - CLASS of ‘23
Class of ’23: Inspiring the future of styles.
THE Campaign
‘Class of ’23’: A group of ten emerging tastemakers and cultural pioneers who break barriers and make the future of sound and style. These artists don’t joke around: they don’t follow trends, they set them 💯
Fashion and hip-hop have been quietly intertwined for decades, both rooted in self-expression. With the rise of hip-hop icons influencing high-end fashion, this common ground is impossible to miss. That’s why, together with Zalando, Top Notch and Het Buro, we've created a 360 campaign to share the stories of this new array of hip-hop artists. The campaign includes vibrant social content, a hiphop cypher, 3D (D)OOH, and even shopable videoclips to offer a seamless shopping experience.
Inspiring the future of styles. 🧡
