Super73 x G-STAR RAW - CITY RIDES
G-Star RAW x SUPER73 team up
for city rides across
the world!
THE Campaign
This intercontinental project has seen S73 bikes in some of the most renowned cities on earth, from New York, Berlin and Rotterdam, to Tokyo and Cape Town - the G-Star RAW x SUPER73 squads take you on the ride of a lifetime to discover hidden gems across the globe. Leading the way are a group of creatives, establishing unique guides from every one of their adventures.
Custom-made rider bike and bag
For this collaboration, G-Star and SUPER73 have produced a custom-made, limited edition bike featuring design elements from each of the brands. The bike features the statement SUPER73 design with a sleek brand logo embossed on the body. In true G-Star style, each of the parts were sanded down to create a more raw material.
