JBL - Find Your FIt
Try on the new JBL earbuds using deep fake technology.
THE Campaign
JBL wanted a new way to amp up their JBL True Wireless Campaign in the European region. But how could we take this beyond regular social ads while stepping into the boundaries of being creatively bold? To keep things unique, we created the #JBLFindYourFit campaign that put the audience on JBL's ads - quite literally.
To amplify the campaign across nine countries, we created six storylines, making over 60 pieces of content for every market. The idea was to provide the audience with a tool where anyone and everyone could audition without being limited to location constraints. With #JBLFindYourFit, users could try on the JBL True Wireless Earbuds in a uniquely immersive way.
We worked with the Reface AI to create this playful tool, allowing users to swap their faces onto any of our pre-created ads. They could then share this highly personalized ad with their friends and families on their social platforms, further amplifying the campaign for JBL.
THE Results
- Over 174.000 face-swaps in the first 48 hours.
- 34.000 people shared their winning video ideas.
Mobile website step by step
